Uniqlo
Challenge
- Uniqlo has both online and offline stores
- More than 500+ Offline Stores and a complex order model
- Uniqlo needed a system to ensure an ideal O2O strategy that could be implemented in a short amount of time, with powerful software/support to handle all their needs
Solution
- NetSDL helped Uniqlo integrate the online and offline channels
- NetSDL helped collect the offline inventory data and pushed this data to the customers’ smartphone via the APP
Outcome
- Uniqlo sped up the offline channel expansion to tiered-2 cities relying on the online sales data analysis
- Uniqlo’s customers could quickly check the inventory status of nearby stores via the APP
- Uniqlo’s online sales reached 1 RMB billion, and overall all channels reached RMB 10 billion
Client: Uniqlo
